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microtargeting (US election campaign) ΠΟΛΙΤ αμερικ
individualisierte Wählerwerbung (durch Auswertung v. demographischen Daten)

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Αγγλικά
Online activity provides an especially rich source of data for use in microtargeting.
www.usnews.com
The direction that social and content should be travelling, both in 2016 and beyond, is around microtargeting -- aka: speaking to an identified audience directly via paid posts in-feed.
www.thedrum.com
There will be much attention paid by the pundit class to the mechanics of the campaigns, to the techniques of microtargeting potential voters, the effectiveness of get-out-the-vote efforts.
rabble.ca
Campaigns already rely on voter files, and the scores that microtargeting algorithms pull from them, to set their vote goals.
www.slate.com
Microtargeting is an example of things like that.
www.usnews.com
The effectiveness of online political microtargeting...
phys.org
The public would revolt if we did microtargeting.
www.theatlantic.com
Sixty-four percent said their support for a candidate would decrease if they found out a candidate was microtargeting them differently than their neighbor.
www.cnn.com
In an era of microtargeting, it combines broadcast's push to undecided and passive voters with the geographic and demographic fine-tuning of digital.
adage.com
Analysts then rely on an extensive, ongoing microtargeting operation to discern which slivers of the electorate are most responsive, and to which messages.
www.slate.com

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