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They promoted a pay-per-call number to receive football predictions.
en.wikipedia.org Marketers need to evaluate their individual type of business for mobile advertising potential and determine appropriate pay-per-call pricing.
marketingland.com By 2009, it was generating $20 million in revenues and had moved to a billing model based on generating leads via a pay-per-call model.
en.wikipedia.org It is key that marketers understand that calls represent leads with the potential to convert -- a pay-per-call lead isn't a guaranteed sale.
marketingland.com The mobile telephone is increasingly used as a web browsing device, and can support both pay-per-click and pay-per-call plans.
en.wikipedia.org