glocalization στο λεξικό PONS

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This is reflected in the term glocalization, a portmanteau of the words global and local.
en.wikipedia.org
Glocalization is an emerging concept throughout the business world.
en.wikipedia.org
The third step consists in companies deciding to follow a glocalization strategy, where they simply develop local versions of their already existing global offerings.
en.wikipedia.org
It has a glocalization score of 59.
business.financialpost.com
Research into the glocalization concept also fed into this intellectual stream.
en.wikipedia.org
It has a glocalization score of 72.
business.financialpost.com
Once an understanding of globalization has been established, it becomes possible to advance to a fuller understanding of glocalization.
en.wikipedia.org
The process of adoption of elements of global culture to local cultures is known as glocalization or cultural heterogenization.
en.wikipedia.org
He is credited with popularizing the term glocalization as it pertains to understanding how new media encourage both global and local interactions.
en.wikipedia.org
Despite the fact the glocalization of business suggests an emphasis on local conditions, in reality, glocalized goods typically have very little local relevance.
en.wikipedia.org

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