She described the facade as something provocative and different, and compared the store greeter to a nightclub bouncer on the watch for good-looking customers.
In the late 19th century, bouncers at small town dances and bars physically resolved disputes and removed troublemakers, without worrying about lawsuits.
However, the study did show that... edgy and aggressive bouncers, especially when they are arbitrary or petty in their manner, do have an adverse effect.