The dorm and others like it have created somewhat of a controversy, with detractors saying it represents a step further of coddling the younger generation.
By making a product cute, the nucleus accumbens in the human brain is targeted and elicits a protective or coddling response, which encourages an individual to acquire (purchase) said item.
For media entities, this requires that we do the hard work and ask the difficult questions, and have meaningful engagements that don't coddle denialism.
